When Universal opened Wizarding World of Harry Potter - Hogsmeade at Islands of Adventure, it created a paradigm shift in the Disney–Universal theme park rivalry. Not only did Universal trot out some groundbreaking ride technology, but it also demonstrated that it could trump Disney’s most distinctive competence: the creation of infinitely detailed and totally immersive themed areas. To say that The Wizarding World was a game changer is an understatement of the first order.
It was immediately obvious that Universal would build on its Potter franchise success—but how and where? Universal’s not sitting on 27,000-plus acres like Disney, so real estate was at a premium. If Potterville was going to grow, something else had to go. Conventional wisdom suggested The Wizarding World expansion would gobble up The Lost Continent section of Islands of Adventure, and that may happen yet. But looking at the ledger, it was clear that the older Universal Studios Florida theme park could use a boost.
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Universal Studios Florida™ Go beyond the screen, behind the scenes and jump into the action of your favorite films at Universal Studios Florida™. Universal's Islands of Adventure
Address: 6000 Universal Blvd, Orlando, FL 32819
Customer service: 1 (407) 363-8000
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