The 1963 Avanti was the last ditch effort of Sherwood Egbert (his real name) to rescue the faltering Studebaker. Once again, the company turned to its ace in the hole, stylist Raymond Loewy, to conceive a car that would miraculously turn things around. He rented a house in Palm Springs and there with three young designers and with missionary zeal embarked on creating something new and revolutionary. The result -- the Avanti, got attention but didn't save the company. Studebaker was gone three years later.
Avanti History 1965-1991
With the Studebaker company's demise in December 1963, the Avanti seemed destined to become another footnote in classic car history. But Nate Altman, an Indiana Studebaker Dealer, knew there was still a great deal of interest in the car. Determined on keeping the Avanti alive, Altman approached every major automobile manufacturer in the America, with no takers. Even American Motors Corporation, who seemed like a good choice, was not interested the car.
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